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Last Updated: 1 January 2026

Alfa77 Privacy Policy – Member Personal Data Protection

Alfa77 takes your privacy seriously. This Privacy Policy transparently explains how we collect, use, store and protect your personal data as a member of our platform in Malaysia.

Our Privacy Commitment: alfa77 operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). By using the alfa77 platform, you consent to the collection and use of your personal data as described in this Privacy Policy. If you have any enquiries, please contact us at support@alfa77.my.

Alfa77 understands that your trust is our most valuable asset. As Malaysia's leading online casino and Sports Betting platform, we are committed to handling every member's personal data with the utmost integrity and transparency. This Privacy Policy clearly outlines what information we collect, why we need it, who can access it, and how you can control your own data.

This document is written in English to ensure clarity for all alfa77 members across Malaysia — from Kuala Lumpur, Johor and Penang to Sabah and Sarawak. We believe every member has the right to know exactly how their data is managed, free from convoluted legal language.

1Information We Collect

Alfa77 collects various types of information from our members to ensure a secure, efficient, and personalized service. The following are the main categories of data we collect:

Data Category Type of Information Requirement
Identity Data Full name, date of birth, identification card number (for KYC) Mandatory
Contact Data Email address, phone number, residential address Mandatory
Financial Data Bank account holder name, account number for withdrawals, transaction records Mandatory
Technical Data IP address, device type, web browser, access logs Automatic
Usage Data Game history, betting records, account activity Automatic
Communications Data Records of interactions with customer support, complaints, and feedback Optional
alfa77 never collect sensitive information such as your password in plain text, your full credit card number, or any medical information. All sensitive financial data is handled directly by our secure payment gateway providers.
2How We Collect Your Data

Your personal data is collected through several different methods as you interact with the alfa77 platform:

  • Account Registration: Information you provide when completing the registration form, including your name, email, phone number and date of birth.
  • KYC (Know Your Customer) Process: Identity verification documents such as copies of your identity card or passport uploaded for account verification purposes.
  • Financial Transactions: Information collected when you make a deposit via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, or FPX, and when processing withdrawals to your bank account.
  • Platform Usage: Data collected automatically while you play slots, live casino, poker, baccarat, bet on Malaysia Super League or EPL football, or use any part of our platform.
  • Communications with Us: Information you provide when contacting the alfa77 customer support team via live chat, WhatsApp, or email.
  • Cookies and Tracking Technologies: Data collected via cookies, pixels and similar technologies while you browse the alfa77 website.
3How We Use Your Data

Alfa77 only uses your personal data for legitimate purposes and those you have consented to, whether explicitly or implicitly upon registering and using our platform. The primary purposes include:

  • Account Management: To create, verify, maintain, and secure your alfa77 account.
  • Transaction Processing: To accurately and securely process your deposits and withdrawals via your chosen Malaysian payment method.
  • Legal Compliance: To meet KYC, AML (Anti-Money Laundering) and other applicable legal compliance requirements in Malaysia.
  • Platform Security: To detect and prevent fraud, hacking, account abuse and other unlawful activities.
  • Personalise Your Experience: To tailor content, promotions and game recommendations based on your habits and preferences.
  • Service Communications: To send important notifications relating to your account, transactions, policy updates, and security information.
  • Customer Support: To help you resolve any issues or enquiries you raise with the alfa77 support team.
  • Product Improvement: To analyze usage patterns in order to improve the performance, usability, and overall experience of the alfa77 platform.
  • Marketing (with Consent): To send you promotional offers, bonuses and updates on new games — only if you have opted in to receive marketing communications.
You can opt out of receiving marketing emails at any time by clicking the "unsubscribe" link in any promotional email we send, or by contacting alfa77 customer support directly.
4Sharing Information with Third Parties

Alfa77 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. However, there are certain situations where we may need to share your information with trusted parties:

  • Payment Providers: Required transaction information is shared with payment service providers such as Touch 'n Go eWallet, GrabPay, DuitNow, and FPX gateways to process your deposits and withdrawals.
  • Game Service Providers: Third-party game platform providers that operate slots, live casino, poker, and Sports Betting products receive only the minimum data necessary to enable you to play.
  • Legal Authorities: alfa77 will disclose information to the relevant authorities when required to do so by Malaysian law, court order or a legitimate criminal investigation.
  • Identity Verification: Third-party KYC services used to verify member identities for anti-money laundering compliance purposes.
  • IT Service Providers: Hosting companies, cybersecurity, and analytics services that help us securely operate the alfa77 technical infrastructure.

All third parties working with alfa77 are bound by strict confidentiality agreements and are required to handle your data to the same or higher security standards that we uphold.

5Data Security

Alfa77 continuously invests in the latest security technologies and procedures to ensure your personal data is protected against unauthorized access, disclosure, modification, or destruction.

  • 256-bit SSL Encryption: All data transmitted between your device and alfa77's servers is encrypted using industry-standard TLS/SSL protocols.
  • Secure Data Storage: Personal data is stored in databases protected by multi-layered firewalls and strict access controls.
  • Internal Access Controls: Only alfa77 staff who require access to your data to carry out their authorized duties are permitted to do so, and all access is logged and monitored.
  • 24/7 Monitoring: Continuous security monitoring systems detect any suspicious activity or intrusion attempts in real time.
  • Regular Security Audits: alfa77 conducts regular penetration testing and security audits to identify and address any vulnerabilities.
While we take all reasonable precautions, no digital security system can be guaranteed 100% secure. If you suspect your account has been compromised, please contact alfa77 support immediately.
6Use of Cookies

Alfa77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit the alfa77 website. The following are the types of cookies we use:

You can manage or delete cookies through your web browser settings at any time. However, disabling certain cookies may affect the functionality and user experience of the alfa77 platform.

7Data Storage & Retention Period

Alfa77 retains your personal data for as long as your account remains active or as long as necessary to provide our services to you. After account closure, we will retain your data for the period prescribed by Malaysian legal and regulatory requirements:

  • Financial Transaction Data: Retained for a minimum of 7 years in accordance with Malaysia's taxation and anti-money laundering legal requirements.
  • Identity Verification Records (KYC): Retained for a minimum of 5 years following account closure, in accordance with compliance requirements.
  • Gaming & Betting Data: Retained for 3 years for dispute resolution and audit purposes.
  • Communication Logs: Conversation records with customer support are retained for 2 years.
  • Technical Data & System Logs: Retained for 12 months for security purposes and technical troubleshooting.

Once the retention period expires, your data will be securely deleted or anonymised in accordance with alfa77's established data handling procedures.

8Your Rights as a Data Subject

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by alfa77. To exercise any of these rights, please contact us via support@alfa77.my.

Right to Access

You have the right to request a copy of the personal data we hold about you. We will process your request within 21 business days.

Right to Rectification

You have the right to request correction of any inaccurate or incomplete data through your account settings or by contacting customer support.

Right to Erasure

You may request the deletion of your personal data, subject to any legal obligations that prevent complete removal.

Right to Withdraw Consent

You may withdraw consent for marketing or optional data processing at any time without affecting core services.

Right to Data Portability

You have the right to receive your personal data in a structured, machine-readable format for transfer to another provider.

Right to Restriction of Processing

In certain circumstances, you may request that processing of your data be restricted while a complaint or dispute is being resolved.

9Links to Third-Party Websites

The alfa77 platform may contain links to third-party websites or services in certain contexts. alfa77's Privacy Policy applies to our platform only and does not cover the privacy practices of any third-party websites you may access through links on our platform.

Alfa77 is not responsible for the privacy policies or content of any third-party websites. We recommend that you read the privacy policy of each website you visit independently. Payment service providers such as Touch 'n Go eWallet, GrabPay, Boost, and Maybank2u maintain their own privacy policies governing how they handle your data.

10Changes to This Privacy Policy

Alfa77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements or service improvements. Each new version will be published on this page with a clear update date.

  • For material changes, alfa77 will notify members via their registered email or an in-platform notification.
  • Your continued use of the alfa77 platform after any updates to this Privacy Policy have been published constitutes your acceptance of the revised policy.
  • It is your responsibility to review this Privacy Policy page periodically to stay informed of any updates.
11Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how alfa77 handles your personal data, please do not hesitate to contact us through the following channels:

  • Email: support@alfa77.my
  • Live Chat: Available 24/7 via the chat icon at the bottom corner of the alfa77 platform
  • WhatsApp: Number available on the platform's support page

The alfa77 Data Protection Officer (DPO) team will review and respond to all privacy-related inquiries within 5 business days. If you are not satisfied with our response, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia.

Why Is Your Data Safe with alfa77?

We don't just meet the legal requirements — we go beyond the minimum to ensure every member's privacy and security remains our number one priority.

Malaysia PDPA Compliance

Alfa77 operates in full compliance with Malaysia's Personal Data Protection Act 2010 (PDPA), ensuring your privacy rights are safeguarded under applicable local law.

256-bit SSL Encryption

Every bit of data that travels between your device and alfa77's servers is protected by the same military-grade SSL encryption used by Malaysia's leading banks.

No Data Sales

Alfa77 has never sold and will never sell members' personal data to advertisers or third parties. Your data belongs to you — we only use it to improve our service to you.

Full Control in Your Hands

You can access, correct, or request deletion of your data at any time. Our DPO team is ready to assist with all privacy-related requests within 5 business days.

Secure & Local Payments

All transactions are processed through recognized Malaysian payment gateways — Touch 'n Go eWallet, GrabPay, DuitNow, and FPX — with multi-layered financial data protection.

Immediate Breach Notification

In the event of a data security incident affecting your information, alfa77 is committed to notifying you within 72 hours, in line with industry best practices.

Your Privacy Protected, Play With Peace of Mind

Your data is protected, your transactions are secure, and your privacy is our priority. Register an alfa77 account today and enjoy Malaysia's best online casino experience with complete peace of mind.

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